IPSOS HOLIDAY GUIDE - CORFU IPSOS
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Ipsos (Ypsos), on the island of Corfu in Greece, was one of the first villages on the island to develop into a holiday resort back in the 1970s. Its reputation was, and still is, based on young Brits on package deals searching for cheap booze and late-opening hours. Composed of low-rise buildings, which string around a long, gently-curving bay with a narrow strip of pebble beach, it lies on the busy main road cutting between the beach and the village itself, merging into slightly more upmarket Dassia to the south and Pirgi to the north. The hotels are mainly two-star, and there are also apartments and rooms to let, plus three campsites. Countless bars and discos line the seafront, and while many employ touts to try to lure in passers-by for a drink, IPSOS is generally more low-key than Corfu's prime party destination, Kavos, on the southern tip of the island.

Ipsos wakes up for the summer season from Easter to late-October, and is at its busiest in July and August, when groups of British 18-30s dominate the scene, along with varying numbers of young German, Dutch, Scandinavian and East European visitors, plus an onslaught of Italians in August. Most visitors are groups of young people attracted by the party scene, or families with teenage children. Ipsos Beach is a 1.5km (1-mile) long stretch composed of pebbles and sometimes referred to as the Christo Mili (Golden Mile), it has been awarded a Blue Flag for cleanliness. Its slight drawback is that it is very narrow, only 4-8m (13-26ft) wide, and is backed directly by the busy main road. IPSOS BEACH is equipped with sun beds and umbrellas, and two large, purpose-built jetties offer watersports facilities, including ringos, banana boats, parasailing and water skiing, plus boat hire and paddle boats

Ipsos has several small supermarkets catering for everyday necessities, plus the usual souvenir shops selling tourist tat - postcards, beachwear and T-shirts. For gifts, make a trip to Corfu Town, where typical mementoes include kumquat liquor, olive oil, objects carved from olive wood, jewellery, and leather goods. Bars and discos are concentrated along the main road, on the seafront.Ipsos nightlife starts warming up around midnight, with touts handing out flyers and trying to entice passers-by in for a drink. The most popular dance venues along the seafront include Montechristo, Hector's Club and Alcoholics Anonymous, while British-style bars offer draught beer, big screen plasma TV, and in some cases karaoke. Note that although Ipsos is renowned for its nightlife, most places close at 0400 &d it is far less rowdy than Kavos in south Corfu